The iPhone Apps Store will presumably make for a fairly substantial cottage industry in the year following its launch this week. And with applications, whether on the desktop, entirely Web-based, or on mobile devices, the issue of support and development costs are on the agenda. Apple partner KPCB has ponied some $100 million to fund software development, which is quite hopeful news for everyone. But eventually the market will have to sustain itself. And a good portion of those making up the third-party set will naturally delve into advertising for financing.
The role of Medialets is to deliver display CPC/CPA-type advertising and give its clients the wherewithal to easily manage and observe analytics and tracking data. Which is of course the logical package for such a company to deliver. Something for the small guy to wrap his head around and use effectively to drive and potentially grow a software business.
Will there be enough activity on the iPhone front to make such a network worthwhile? I’d venture to say yes. Several years ago I would’ve undoubtedly called such an effort silly and wasteful. But seeing as how more and more applications and services require an Internet connection to function properly, and how consumers are increasingly interested in managing data out in the cloud due to the outstanding convenience factor, Medialets’ offering for the iPhone class of applications has a strong chance of garnering enough attention among developers.