Chicago-based Intellext is scheduled to launch tomorrow, with a new name change and a new platform for publishing content with widgets and contextual links.
Intellext is now MediaRiver, and its flagship product is ClickSurge, which enables web publishers to better guide site visitors to the content that they want in a discovery-based contextual model. In this way, ClickSurge increases page views and drives traffic to the pages that will best be monetized by the site owner. This patent-pending technology works in a variety of ways, as contextual links can be applied to all media types, including images, audio and video, all based on the unique properties of the web page. Not only does this increase page views, but it offers better content for site visitors, giving them a reason to stick around longer, addressing another key metric of a site's traffic.