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Web sites are always trying to make themselves stickier – in other words, keeping people on their pages longer so they can serve more ads. Through its API, chat provider Meebo is now looking to help developers make their applications within social networks like Facebook stickier, and this morning is announcing partnerships with several large app builders.
There's money to be made in these deals too: Meebo's new partners will get a share of the advertising revenue generated by the ads that are served in the application chat rooms.
Outside the walls of social networks, Meebo's API allows developers to add chat to their own web sites. As we recently mentioned, Piczo is using the service to power its chat, and is seeing its users create more than 3,000 new chat rooms every day. Overall, Meebo now boasts more than 35 million unique users per month, up significantly from the 10 million or so using the service at this time last year.
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