The interesting aspect of Community IM is that for sites that integrate it, users will be able to converse both on the host site and on Meebo.com, the company’s main web-based chat service that also allows users to simultaneously access accounts on AIM, Yahoo, and MSN. Additionally, partners - which now also include Nickelodeon, PerfSport, and Tagged - get a share of the revenue generated through advertising within the IM and chatrooms that Meebo provides.
Meebo is certainly not alone in the private label IM space. Userplane offers a popular and easy to install IM product for publishers, and has partners like KickApps that distribute it to hundreds of niche social networks around the Web. However, what’s unique about Meebo’s offering is that they also offer a popular destination site, in turn enabling users to maintain one identity that they can carry with them to popular sites like Flixster and also access via Meebo.com.