We already mentioned that MeeVee has relaunched its site to better accommodate users as well as advertisers. The company has also just announced the acquisition of Top 10 Sources to help with their relaunch efforts. With Top 10 Sources acting as a content aggregator, focusing mainly on celebrity gossip, the plan is to better integrate content from Top 10 into MeeVee to give users a bit more than they bargained for.
With other deals with Amazon for the provision of a new integrated widget as well as CBS for content that users can place on their profiles, it looks like MeeVee is heading towards the direction of web junk hub where users can add all sorts of media to their personal pages without having to leave MeeVee's site. This way, content can essentially advertise itself along with the brands it represents, and adds to the level of personal interest that marketers can deduce from media-ridden user profiles.