Metacafe is announcing the Gumball 3000 Rally Contest today.
With the Metacafe Gumball 3000 rally, you have a centralized location to see Gumball 3000 race videos. Their contest lets users submit videos that are somehow related to the rally, whether it be videos from Gumball 3000 or something that was inspired from the race. The contest prize includes tickets to next year's Gumball 3000 rally launch party in London, as well as official merchandise from the Rally and adidas.
The Metacafe Gumball 3000 rally contest is another way to encourage user-submitted content and get some additional attention for the event. A tactic usually seen on YouTube, contests are great for advertisers, branding, and participants. Some startups looking to create their own video contest sites and get sponsored competitions include NextWebStar and GoChongo. YouTube's most recent contest is from Coca Cola, where they're accepting video submissions for the next Second Life coke machine.