Next month, Michael Jordan goes into the Pro Basketball Hall of Fame. As perhaps not only the greatest basketball player of all-time, but also the greatest pitchman, it’s not too surprising then that one of the brands Jordan is most associated with - Gatorade - is using the opportunity to stir up some Jordan nostalgia.
The company has launched a Facebook app that brings together the biggest highlights from Jordan’s career, letting users vote for their favorite, which is then shared to their Wall. Each highlight includes commentary from a well-known sports journalist, and at the end of the competition, the highlight receiving the most votes will become a Gatorade label (the sports drink maker has already produced 6 commemorative MJ labels – this will be the 7th).
The app is part of Gatorade’s Facebook page, where the company has around a quarter million fans and shares lots of behind-the-scenes clips from its iconic commercials. Here, Gatorade shares the making of the commemorative bottles, shown in this 30-second spot:
Also worth checking out – the “Play” button on the main page for the Jordan app loads a spectacular visual display of Jordan’s career highlights. In all, a very cool promotion to celebrate the career of Number 23.