It's a bit funny to hear Microsoft referring to any other company as the "Goliath," but when it comes to the business of search, there's no doubt that Google has managed to overshadow Microsoft's efforts, which prompted Microsoft to ditch Live Search and start anew with Bing.
It's therefore no surprise to hear Managing Director and Vice President of Consumer and Online at Microsoft UK Ashley Highfield readily admit Microsoft is the underdog in this battle. "This is a big moment -- we are taking out our slingshots and taking on Goliath," he said.
The moment is big, indeed, as Microsoft plans to spend millions of pounds on promoting its search engine, starting with a series of TV ads in the UK next week. According to the Guardian, the ads will emphasize Bing as a decision engine that simplifies information overload and gives users simple, straight answers.