How the Millennial Generation Uses Mobile [INFOGRAPHIC]

 By 
Lauren Indvik
 on 
How the Millennial Generation Uses Mobile [INFOGRAPHIC]

Millennials -- that is, American consumers between ages 18 and 34 -- are a mobile generation. That much is clear from the infographic below.

According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire's free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).

Surprisingly, there is one area where older generations are more active on mobile. Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases -- particularly big-ticket items -- by a 10% margin.

How do these findings align with your own mobile behavior?

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