"Minecraft is a platform as much as it is a game," writes Seth Porges in his recent story on Mashable about TeamCrafted, a supergroup of YouTube stars who have made names for themselves simply by playing the game.
That platform has turned these guys into Internet celebrities with hundreds of thousands of Twitter followers and millions of YouTube subscribers. And as TeamCrafted grows, so too do the business opportunities.
Today at 4 p.m. ET, Mashable will be joined by TeamCrafted members Jerome, Ryan and group manager Matt Michelsen in a live Hangout on Air to talk all things Minecraft, becoming YouTube stars and what the future holds for the group.