Who’s yellow, starring in their first feature film, and now “covering” British Vogue?
None other than the adorable minions who starred in Despicable Me and its sequel.
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British Vogue launched “VOGUE Video” today on their YouTube channel. The first short film, titled “It’s Official - Minions to Grace Cover of British Vogue,” features interviews with fashion designers and Vogue editors, discussing the “influence” the Minions have had on the fashion industry.
"What's the most famous name in fashion? Well, Vogue of course. There is just one other name that every fashionista knows and loves: the Minions,” Suzy Menkes, Vogue's International Editor, starts off the satirical video with.
Designers Domenico Dolce and Stefano Gabbana of Dolce & Gabbana and Lanvin's Creative Director Alber Elbaz are just some of the many fashion gurus talking about the impact the Minions have had on them personally. "I hate yellow. They made me love yellow," Elbaz explained.
When Vogue met the @Minions: watch the film in full now #VogueMinions http://t.co/tT9j0DpFaL pic.twitter.com/oirSol61WF— VOGUE.CO.UK (@BritishVogue) June 22, 2015
Designer Rupert Sanderson admitted that the minions were the inspiration behind his entire collection, while hat designer Stephen Jones described their fashion success, "When they say yes, I know the fashion world will say yes."
Vogue's Editor-In-Chief took to the camera to explain the team's cover choice, "Fashion loves nothing more than the bad boy and these guys are probably the baddest of them all."
The Minions have their own distinct language, but this wasn't an issue for their collaborators. "We make no sense together," Stephen Webster said.
The video ends with all of the designers agreeing that there has never been a bigger influence on fashion than the minions.
Check out the full ode to minion fashion below: