Miso -- which lets users check in to television shows and movies via iPad, iPhone and the web -- landed a similar deal back in June with TNT. Both deals tap into Miso's partner-backed "Fan Club" structure, which elevates members to Fan Club status once they check in to a show enough times.
The Bridezillas Fan Club features will go live with new badges and content on Sunday when the next episode airs. The badges exemplify the notorious high-strung personalities of the brides featured on the show and have names like "Cake Smasher" and "Veil Thrasher."
In a previous interview, Bazaar Labs Founder and CEO Somrat Niyogi detailed to Mashable that Miso has big plans around the notion of fan status. In the future, fans will be presented with opportunities like in-show scavenger hunts and challenges to prove that they're a bigger fan than other views. Those features are non-existent at the moment, but Miso's Bridzellas Fan Club is a next step in that direction and will help to create and define the show's community.
"Networks are using Miso as a marketing vehicle to drive tune in, awareness and continuity through an entire season," says Niyogi, and that's clearly the idea behind the WE tv campaign.
For an introduction to Miso's Fan Club concept, check out the video below made following Miso's deal with TNT.