A benches-clearing brawl broke out during last night's MLB game between the Los Angeles Dodgers and San Diego Padres. The Padres may have won the physical fight, but the Dodgers' Twitter team won the battle of digital barbs by employing none other than Anchorman's Ron Burgundy for a condescending cameo.
The melee started when Padre Carlos Quentin rushed the mound after Dodgers pitcher Zack Greinke hit him with a pitch. The two tussled, the benches cleared and chaos briefly ensued (there's video at the end of this post).
But here's why it sucks so much for the Dodgers: Greinke broke his collarbone in the fight. He was expected to be one of their key pitchers and just signed a six-year, $147 million free-agent contract this off-season. Some felt that Quentin broke baseball code by rushing the mound during the later innings of a one-run game.
Minutes after the extent of Greinke's injury was revealed, the Dodgers' social team dropped this bit of Twitter brilliance:
See you on Monday in Los Angeles: twitter.com/Dodgers/status…— Los Angeles Dodgers (@Dodgers) April 12, 2013
The two teams next meet Monday in L.A., and it seems the Dodgers have been studying their NHL counterparts' digital handbook. The L.A. Kings made a social media name for themselves during last year's Stanley Cup run with a sassy Twitter voice that broke from the stodgy norm in pro sports. Just this week, for example, they expertly trolled a rival for no real reason besides being awesome.
Was this Dodgers tweet funny or classless? Give us your take in the comments.
Oh, and here's video of the fight: