![Think Everyone Has a Smartphone? Think Again [STATS]](https://helios-i.mashable.com/imagery/archives/06gSFEw3XuBu3fvQTokLvVR/hero-image.fill.size_1248x702.v1647018620.jpg)
Some of the numbers are predictable. For instance, Verizon is the largest mobile operator in the U.S. with approximately 31.1% market share. However, the OEM data is more surprising because it highlights just how many people are not using smartphones.
Check out this chart from comScore that highlights the top mobile OEMs of users age 13+:
As you can see, Samsung, Motorola and LG are all nearly tied in terms of market share with 21.9% apiece. RIM and Nokia possess 8.3% each and Apple and HTC aren't even ranked in the top five.
Keep in mind, this is a profile of phones that are actually in use; it is not a survey of phones being sold (those numbers are dramatically different). Still, comScore's data indicates that of the top five mobile OEMs, only Motorola and RIM have made significant inroads in the smartphone space in the U.S. -- unless you count the Samsung Moment.
Text Messages, Web Browsing and Apps Rule Usage
Unlike the top mobile OEMs, mobile content usage indicates pretty much what you would expect: Americans like to send text messages, surf the web and use mobile applications.
The table below shows that between December 2009 and March 2010 there has been an uptick in browser and downloaded app usage and in accessing social networks or blogs from mobile devices.
Without seeing all of the data, we can't draw any real correlations between smartphone ownership (which we know is on the rise) and mobile content usage, but we suspect the two are interrelated.
Smartphone Market Still Growing, Big Opportunity for Carriers and OEMs
Our big takeaway from the comScore data is that a great number of non-smartphones are still in use. Millions of American cellphone owners do not yet use smartphones and are thus potential smartphone customers for OEMs and for carriers when it comes time to upgrade or replace a new handset.
The biggest hurdle for new smartphone user adoption is likely going to come down to data plan pricing, an issue we touched on in relation to the Microsoft Kin phones earlier this week. Again, this is an area that represents large opportunities to carriers like Sprint and T-Mobile who trail the titans Verizon and AT&T.
What do you think of the comScore study? Are you surprised by any of the data? Let us know.