The iPhone 4 was only available for one week in June 2010 so its impact on the survey results was not directly addressed. We wrote about Millennial's May report and it is interesting to compare and contrast the two data sets month to month.
Overall, Apple remains the leader amongst both smartphones and connected devices. Millennial's report finds that Apple actually made a 4% month-over-month gain in terms of device manufacturer marketshare in the U.S., giving Apple nearly 30% of all impressions.
Furthermore, Apple remained the leading smartphone OS, taking in 56% of all smartphone impressions across Millennial's network in June 2010. This is interesting because that's up eight percentage points from last month. Conversely, Android impressions are down four percentage points. It's not clear how much the sample size has differed, so we're left scratching our heads on the big shift month to month.
Apple Still Winning Hearts of Developers
As AppStoreHQ noted earlier this month, more developers are getting into the cross-platform game. Still, when comparing the results with those from last month, the figures appear nearly unchanged. 89% of developers reported that they are focusing on a single platform. Of that 89%, 57% are focused on iOS, 31% on Android and 8% on BlackBerry.
We'd really like to see the breakdown for that 11%, however, because we think that it would be more indicative of where the mobile market is moving.
The real loser, it looks like, is Blackberry. Although it had a small uptick in ad requests month-over-month, when you look at the developer share contrasted with its market position, you can see that Android has more than taken its place. When we talk to developers, the two platforms we hear the most about are iOS and Android. That isn't to say that BlackBerry development isn't still increasing, but the momentum has clearly shifted to Android.