Media Sharing Apps Aplenty, But Still No Real MMS
As iPhone users have known since the App Store’s launch, there are already many ways to send MMS (multimedia messaging service) data from the device to Web users. The Mail and optional Facebook applications are just two avenues. And a pseudo MMS service for iPhone, called Flutter, gets iPhone users into mobile-to-mobile.
But white-label - and ultimately carrier-branded - MMS software is something Mobispine seems to be breaking new ground with. True MMS software just does not inhabit the iPhone world. And if any operators are to convince Apple of the efficacy of bringing such an option to the platform, it is the selection of wireless carriers around the world who are partnered with Apple that will make it happen.
Is the White-Label Angle the Golden Ticket?
Nothing’s certain, mind you. Though Mobispine says it is “confident that operators will find the service easy to use and profitable with an opportunity to expand messaging usage, improve subscriber retention and increase revenue,” adoption is something that has no guarantee. But things in the world of SMS and MMS are very much about uniformity. Mobispine appears to offer the latter option.
We’re eager to see who bites first.