MochiAds has been expanding its game advertising network for well over a year now, and its latest round of partnerships takes the company further in that direction. Wanmo, AdMax and Innovalue are all working with MochiAds to enable it to further reach ad sales in Asian regions, including China, Taiwan and Southeast Asia, respectively.
Having received $4 million in funding earlier this year, expansion is certainly on the minds of MochiAds' executives, especially as web, mobile and gaming advertising become well saturated markets. With these deals, Wanmo, AdMax and Innovalue will extend options to their buyers for selecting ads in MochiAds' network as well, giving their brands access to consumers.
You may recall that MochiAds works by displaying a pre-game advertisement as well as inter-level ads, in addition to targeted ads that also display elsewhere on the site. Targeted ad options include geography, domain and game category.
Creating an ad network with a specific focus on gaming media is a feat in itself, and even lends to a more unique look at behavioral and intermittent advertising options as well. Shifting that to a more widespread global market is an ambitious task, and I'll be curious to see what other metrics MochiAds will offer in the future for even more targeted advertising options.