iPad Gets Half-Hour of Product Placement on "Modern Family" [VIDEO]

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The episode begins with an impassioned pitch. "The iPad comes out on my actual birthday. It's like Steve Jobs and God got together to say, 'We love you, Phil,'" he says. "It's a movie theater, a library and a music store all rolled into one awesome pad."

The show features an actual iPad — not a mockup, but the real thing. His wife brings the iPad home, he blows out the virtual candles in a birthday cake app and then the family gathers around and oohs and ahhs at the device.

We've embedded a YouTube video below, but you can watch the complete episode at ABC.com's streaming site.

This reminds us of the canned Windows 7 Family Guy episode. Is a whole episode of product placement too much, or are you OK with it as long as it's funny?

[via The Unofficial Apple Weblog]