Online music network MOG is delving deeper into advertising with a new ad network catering to independent music blogs and music websites. The company, which just received $2.8 million in funding earlier this year from larger music businesses including Sony, is looking to vastly expand its reach and influence within the online music industry with this new ad network.
Operating in what appears to be a format similar to ad networks like Glam, MOG will be enabling independent music blogs and websites to tap into the ads that are being offered through MOG, while also having the opportunity to publish content directly through MOG’s websites. In turn, MOG will also be pushing this content back out into the web via RSS on participating affiliate sites, which increases the potential reach of the redistributed content that’s provided by the independent music blogs and websites.
This multi-faceted approach to content aggregation, syndication and advertising makes MOG’s new ad network more than just a hub for accessing banner ads, as it presents additional publishing opportunities for content providers that are looking to expand their audience while also earning some kickback from ad revenue. As far as advertisers are concerned, this cross-network approach presents additional branding opportunities for marketing campaigns without additional work.