For example, Mom Central has worked with companies like Hasbro, the game company. They wanted to know what moms thought about a new line of toys for children before going to market with it. They provided the "test moms" with samples and received useful feedback in return. The same type of scenario has played out many times with other companies and varying lines of merchandise and services.
One of the perks of being a part of Mom Central and their mom testing panel is getting lots of free goodies for their efforts. They get to keep a great deal of swag and merchandise, which is pretty cool. In exchange they share their valuable and experienced opinion on those products. This feedback could actually improve the safety of children and benefits all families.
Companies and TV shows like "The View" and "Good Morning, America" approach Mom Central for their thoughts and expert opinions on things. They know that the moms on this service are like a microcosm of all moms across the country. They also know that they're dealing with moms that have a great deal of experience with evaluating things and detecting potential problems.