Although moms may regulate cellphone use for their kids, they definitely love spending one-on-one time with their own smartphones.
An infographic from pregnancy app BabyBump shows that 93% of moms spent more time shopping on their cellphone in 2012 than in 2011, while 34% did more than half their shopping from their mobile device last year.
When it comes to what they bought, moms relied heavily on input and recommendations from other moms (58%).
And why shouldn't they turn to their smartphones? We've seen dozens of studies that suggest smartphones make parenting easier by lowering back-to-school stress to keeping parents organized and even acting as emergency kits.
More than 1,300 people were interviewed for this survey.
How often do you use your smartphone while shopping? Tell us in the comments below.
