Let's start the campaign now, folks: The time has come to bring monster trucks to the Winter Olympics.
Because, if the video above is any indication, combining monster trucks with ski slopes makes for a remarkably savage spectator sport.
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The clip comes from Red Bull, a company that's mastered branded YouTube content like no other. Red Bull recently sponsored an event called Frozen Rush, in which 900-horsepower trucks raced down the snowy slopes of Maine's Sunday River Ski Resort at speeds of up to 100 mph.
Meanwhile, in other hashtag-extreme videos produced by Red Bull, check out a BMX biker ramp-riding ... on a moving trailer in traffic.
Now, back to your soul-crushing desk job -- those TPS reports won't file themselves.