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The ad features three NCAA stars - Earvin "Magic" Johnson, John Thompson III and Bobby Hurley - and includes a trivia game, fulfilling Apple's promise of more interactive, immersive and attractive ads on the iOS platform.
Apple's iAd program hasn't been off to a very good start. Originally, Apple charged upward of $1 million (and up to $10 million) to select advertisers on the platform, but recently the company cut the entry-level price of an iAd to $500,000 due to low demand.