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Remember Tamagotchi? The little video game that came on a key chain, with a digital pet that had to be fed, loved and cared for? Mind Candy, the team behind the Perplex City game, has just launched its latest creation--Moshi Monsters. It's a lot like Tamagotchi, with a bit of social networking mixed in as well. The result is a digital avatar Monster that requires love and care from you, and some social time as well.
Your Moshi Monster starts as a Z-Lister and can work its way up to an A-List "Monstar," meaning you've taken excelent care of your Monster. And this care doesn't come through just feeding, playing, etc., but through daily puzzles that are sent to you to figure out.
And as with many other avatar-driven social networking games, you can also decorate your Monster's rooms, take them shopping, and soon you'll be able to dress them up as well (I happen to think that shopping is very instrumental to living a happy, healthy life). So depending on how you treat your Monster, this treatment will determine how your Monster behaves.