![The 20 Most-Shared iPhone Ads [VIDEOS]](https://helios-i.mashable.com/imagery/archives/00fb0gwEhvCk3JtG5EXuvKg/hero-image.fill.size_1248x702.v1647020297.jpg)
TBWA\Media Arts Lab, which handles Apple's advertising, took the idea of displaying a touching moment via Face Time and ran with it. Apple's ads have used a variation on that theme about a half a dozen times, and why not? It gets to the heart of Apple's technology-with-emotion brand positioning.
The rest of the ads, compiled by Unruly Media, show how iPhone advertising has evolved over the years. For instance, it's hard to imagine Apple repeating the espionage theme in the 2009 ad for the iPhone 3G S shown here, and chances are you forgot all about Apple's initial teaser ad for the iPhone, which ran during the 2007 Academy Awards.
Meanwhile, we can only guess if consumers will care enough about the iPhone 4S to propel this video into millions of views. The actual ad or ads for the 4S should be hitting any moment. As was the case on Tuesday, everyone will be watching to see if the company has missed a step. The videos below offer a good benchmark for comparisons.