It's the blockbuster Internet hit of the summer -- the Ice Bucket Challenge.
The viral act of charity has taken over every single social media feed, and people can't stop watching the videos -- no matter how much you complain about it. As of Thursday, more than 28 million people had mentioned it on Facebook, and more than 2.4 million videos have been added to the platform since the trend started in mid-July.
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According to digital marketing agency JMG, the top 10 Ice Bucket Challenge videos uploaded to YouTube are all from well-known figures, including Bill Gates and Charlie Sheen. (Since the time the chart has been published, Sheen has taken over the No. 1 spot, with 13.9 million YouTube views and counting.)
It's impossible to provide precise numbers until the heat around the challenge subsides, but JMG provided a rough timeline of the ALS campaign from the start of the challenge on July 15 to Aug. 21.
BONUS: The 60 Best Celebrity Ice Bucket Challenge Videos
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