Google's Motorola Mobility division launched its flagship Moto X phone in a blaze of publicity Thursday -- and online ads that made some observers raise their eyebrows or roll their eyes. Now some risque taglines and tweets have been quietly removed.
One ad on the Motorola website, called "Feminine Mystique," showed the phone among a range of items supposedly owned by a teenage girl. In the corner of the page, the copy said "Is bigger really better? You decide. (16 or 32MB)."
By late Thursday that had been changed to "Play Goldilocks and choose the right size for you: 16 or 32GB."
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A second ad, above, showed a tattooed man lying in bed next to his Moto X, which includes a voice control feature. The copy reads "Touch each other, not phones." Below that was the line: "that's what she said."
The line was soon replaced with a link to a YouTube video. "That's what she said" was made famous by Steve Carell's character in The Office, Michael Scott; presumably Motorola's ad agency realized that a character known for his poor attempts at humor was not the best association to draw in consumers' minds.
The official Motorola Twitter account also deleted a tweet that started "yep, we've got wood." The tweet referenced a picture of a customized Moto X with a wooden case. The picture was quickly reposted with a more innocuous line:
Yep. It's here, w/ more than 2,000 combos. Designed by you. Assembled in the USA. #MeetMotoX http://t.co/by2VQrBAfP pic.twitter.com/2cZBhgwXxD— Motorola Mobility (@Motorola) August 1, 2013