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Since launching in 2004, Movember has grown into one of the world's largest men's health charities, raising more than $100 million during last year's moustache-fueled campaign.
Along the way, the organization has continuously expanded its digital initiatives, launching mobile apps, viral videos, and partnering with major celebrities and brands to grow awareness for its annual month-long prostate cancer awareness drive.
We had a chance to catch up with Movember Co-Founder & CEO Adam Garone and Digital Strategist Kory Klem at SXSW. The duo shared with us some of the organization's secrets to success and offered advice to other groups looking to harness digital to raise more funding and awareness for their cause.