Online and mobile voting is now open for nine MTV Video Music Awards categories, including Video of the Year, Best New Artist, Best Video With a Message and new category Best Electronic Dance Music Video.
You can vote online at VMA.MTV.com or on mobile web at M.MTV.com. Verizon subscribers can vote on mobile by texting VMA to 22444.
MTV will not be accepting votes for Best Choreography, Best Art Direction, Best Cinematography, Best Direction, Best Editing and Best Visual Effects.
Among the artists vying for moon man statues on Sept. 6 are Rihanna and Drake, who both lead in nominations with five each. Katy Perry, Kanye West, Gotye, Black Keys, Beyonce, Skrillex, Frank Ocean and Fun also got nods, while fan favorite Lady Gaga got snubbed.
Voting for all categories closes on Aug. 26, except for Best New Artist, which will continue to accept votes through Sept. 6.
MTV also revealed the first two performers Tuesday: 14-time Grammy winner Alicia Keys will premiere a song and British-Irish boy band One Direction will make its VMA debut.
Last year's VMAs ramped up its digital offerings with a second-screen experience on desktop, iOS and Android. At the time, the onstage pregnancy reveal from Beyonce shattered Twitter's tweets-per-second record with 8,868 TPS. That moment has since been edged out by five other events.
Kristin Frank, MTV and VH1 Digital's general manager, recently told Mashable viewers can anticipate even more social elements this year as MTV plans to incorporate digital elements from its new "storytelling without borders" initiative.
Nominees for the 2012 MTV Video Music Awards
Video of the Year
Katy Perry, "Wide Awake"
Gotye, "Somebody That I Used To Know"
Rihanna, "We Found Love"
Drake feat. Rihanna, "Take Care"
M.I.A., "Bad Girls"
Best New Artist
Fun. feat. Janelle Monae, "We Are Young"
Carly Rae Jepsen, "Call Me Maybe"
Frank Ocean, "Swim Good"
One Direction, "What Makes You Beautiful"
The Wanted, "Glad You Came"
Best Hip-Hop Video
Childish Gambino, "Heartbeat"
Drake feat. Lil Wayne, "HYFR"
Kanye West feat. Pusha T, Big Sean & 2 Chainz, "Mercy"
Watch the Throne, "Paris"
Nicki Minaj feat. 2 Chainz, "Beez in the Trap"
Best Male Video
Justin Bieber, "Boyfriend"
Frank Ocean, "Swim Good"
Drake feat. Rihanna, "Take Care"
Chris Brown, "Turn Up the Music"
Usher, "Climax"
Best Female Video
Rihanna, "We Found Love"
Katy Perry, "Part of Me"
Beyoncé, "Love on Top"
Nicki Minaj, "Starships"
Selena Gomez & The Scene, "Love You Like a Love Song"
Best Pop Video
One Direction, "What Makes You Beautiful"
Fun. feat. Janelle Monae, "We Are Young"
Rihanna, "We Found Love"
Justin Bieber, "Boyfriend"
Maroon 5 feat. Wiz Khalifa, "Payphone"
Best Rock Video
Coldplay, "Paradise"
The Black Keys, "Lonely Boy"
Linkin Park, "BURN IT DOWN"
Jack White, "Sixteen Saltines"
Imagine Dragons, "It's Time"
Best Electronic Dance Music Video
Duck Sauce, "Big Bad Wolf"
Calvin Harris, "Feel So Close"
Skrillex, "First of the Year (Equinox)"
Martin Solveig, "The Night Out"
Avicii, "Le7els"
Best Video With a Message
Demi Lovato, "Skyscraper"
Rise Against, "Ballad of Hollis Brown"
Kelly Clarkson, "Dark Side"
Gym Class Heroes, "The Fighter"
K'Naan feat. Nelly Furtado, "Is Anybody Out There?"
Lil Wayne, "How to Love"
Best Art Direction
Katy Perry, "Wide Awake"
Drake feat. Rihanna, "Take Care"
Lana Del Rey, "Born to Die"
Regina Spektor, "All the Rowboats"
Of Monsters & Men, "Little Talks"
Best Choreography
Chris Brown, "Turn Up the Music"
Rihanna, "Where Have You Been"
Beyoncé, "Countdown"
Avicii, "Le7els"
Jennifer Lopez f/Pitbull, "Dance Again"
Best Cinematography
M.I.A., "Bad Girls"
Adele, "Someone Like You"
Drake feat. Rihanna, "Take Care"
Coldplay feat. Rihanna, "Princess of China"
Lana Del Rey, "Born to Die"
Best Direction
M.I.A., "Bad Girls"
Duck Sauce, "Big Bad Wolf"
Coldplay feat. Rihanna, "Princess of China"
Frank Ocean, "Swim Good"
Watch the Throne, "Otis"
Best Editing
Beyoncé, "Countdown"
A$AP Rocky, "Goldie"
Gotye, "Somebody That I Used to Know"
Watch the Throne, "Paris"
Kanye West feat. Pusha T, Big Sean and 2 Chainz, "Mercy"
Best Visual Effects
Katy Perry, "Wide Awake"
Rihanna, "Where Have You Been"
David Guetta feat. Nicki Minaj, "Turn Me On"
Linkin Park, "BURN IT DOWN"