Since joining Twitter in December, Mumbai Police has been steadily wining Twitter with its witty 140-character wordplay. Over the last months, its accounts have tweeted public service messages on issues such as cyber stalking, traffic safety and an anti-drugs campaign, but with a dose of humour.
The tweets make clever use of puns, hashtags, as well as memes like 'Be Like Bill' to get attention. The tweets sent out by Mumbai Police chief Ahmad Javed also makes frequent use of funny one-liners. The two handles @MumbaiPolice and @CPMumbaiPolice are being handled by a private Mumbai-based digital agency Trivone for the first three months, which is also training a team of police officials in Twitter.
With over 30 thousand followers and several viral tweets, the humour seems to be working. Here's a selection of their most popular tweets in the last few weeks.
If you roll, we will weed you out. #HoshMeinAao
— CP Mumbai Police (@CPMumbaiPolice) January 27, 2016
Your creepy comments on her photo will get you a long date with us. #CyberSafetyWeek
— CP Mumbai Police (@CPMumbaiPolice) January 19, 2016
If you do good, good follows. If you do bad, we follow. :) #CyberSafetyWeek
— CP Mumbai Police (@CPMumbaiPolice) January 24, 2016
Road safety is a state of mind, accident is an absence of mind #TrafficMantraIn140 @SamiirArya
— CP Mumbai Police (@CPMumbaiPolice) January 20, 2016
Words when spoken and signals when broken have consequences. Don’t jump signals!
— CP Mumbai Police (@CPMumbaiPolice) January 6, 2016
It is always better to say 'I am fine' rather than 'I am FINED'. #TrafficAwarenessWeek
— Mumbai Police (@MumbaiPolice) January 11, 2016
It feels good if people follow you online, but not in real. Share your information carefully. #CyberSafetyWeek pic.twitter.com/r1nKKaYanl
— Mumbai Police (@MumbaiPolice) January 18, 2016
Give a green signal to life & red to accidents #TrafficAwarenessWeek pic.twitter.com/h0ABakIyGv
— Mumbai Police (@MumbaiPolice) January 14, 2016
You can receive many likes for that picture, if you’re there to upload it. #Safie pic.twitter.com/sN0IR8n329
— Mumbai Police (@MumbaiPolice) January 18, 2016