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MuseStorm is known for its distribution of content widgets for companies like the Washington Post, and other publications and businesses with an online presence. At Demo today, MuseStorm is launching its Content Engagement Platform, which is a way for publishers and marketers to author and syndicate MuseStorm's multimedia widgets across the web, mobile phones an desktops in order to reach a wider, yet more targeted audience.
The new platform offers one-click options for adding widgets to various web pages, social networks and blogs. In an approach that hasn't become standard yet, MuseStorm will also be offering enterprise solutions for publishers to track and optimize their widget strategy, delivering metrics on how successful widgets are for various markets. Also included in MuseStorm's analytics report will be video playback, rollovers, clickthroughs, and a measurement for the level of interaction with any piece of content contained within the widget.
Partnering with MuseStorm for the launching of its widget along with the announcement of the new platform is Simon & Schuster for BookVideos.tv. This widget will let you watch videos of an author, preview and purchase books. Halo 3, CBS and Bobby Valentino are also launching widgets on MuseStorm's new platform as well.
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