About a month ago, they spotted what looked to be an advertising platform at MySpace targeted primarily at musicians. It promised "options for targeting users based on a number of demographic and interest-related characteristics." The self-service system Nick sleuthed into the public eye appears to be the same system that's being announced today under the name "MyAds."
Our original report looks to be largely correct, except that the advertising service is targeted towards not just musicians, but "filmmakers, musicians, politicians, authors, video bloggers, non-profit orgs, realtors, restauranters, comedians, radio stations, and doctors," according to the press information they sent us this evening.
From our previous coverage:
As for the fee structure, MySpace explains: “There is no fee for your advertisement to appear on MySpace. You only pay when someone clicks on your ad and visits your profile to learn more about your offer. We will keep showing your ad on MySpace until your campaign has reached its expiration date, or you have reached your spending limit.” There is however a $25 minimum for campaigns.
We have a few new nuggets of info now the service is official. The most interesting bit is that the CPC rates start at $0.25 (with minimum campaign budgets of $25), which put it in the range of affordability for most people. As someone who's run advertising campaigns on MySpace before to promote video blogs, I can say that it's generally fertile marketing ground for that sort of thing.
