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A 25m-strong membership for MyHeritage is no small feat, particularly if sized up against most renowned networks like Facebook and MySpace. Those names tout users more than four times as many, of course, but it is market focus that proves MyHeritage to be impressively large. So large that it has attracted $15 million from the likes of Index Ventures and Accel Partners, an infusion which it is using to expand its team beyond its headquarters near Tel Aviv to include a London branch as well.
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