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Women have taken over the Internet, and several traditional media sectors have picked up on the trend. NBC has taken full advantage of iVillage's success, Martha Stewart is investing in wedding networks and planning tools, Yahoo is launching yet another gossip content aggregator to compete with the hoards of similar sites already out there, and CafeMom is only getting hotter.
Broadcast networks are also picking up on the online video consumption trends, which suggest that women are more likely to view longer online content than their male counterparts. That means that the broadcasters can push out full episodes on their own branded websites or players, and not have to worry quite as much about competition from short-form YouTube.
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Lifetime Networks is also seeking new ways in which to promote professionally produced content out over the web, and will be releasing a slew of initiatives for its Lifetime Digital network over the next year or so. One of these initiatives includes a major upgrade to one of its sites called myLifetime, which now has several facets for photo-sharing, a beauty makeover tool, a movie mashup application, and blogs.