MySpace has partnered with Ford Models Inc. to launch a hosted, International model search on the web.
Ford Models will leverage the MySpace community to allow potential models from around the world to apply for the company's famous model search. This is the first time Ford has hosted its model search online to take applications over the Internet. The model search starts in July, and those wishing to apply can visit Ford's branded MySpace profile as well as interact with other models. The MySpace community will also be able to track the progress of the model search online, as Ford will include videos, blogs and other editorial content for the branded profile. This provides more ways to engage users and garner a great deal of traction for what could turn out to be a new medium for finding models every year.
Another company that has used MySpace for a similar purpose is Paramount Pictures, which held a casting call via the online community.
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