MySpace Renews Key Ad Deal With Google

 By 
Jennifer Van Grove
 on 
MySpace Renews Key Ad Deal With Google
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The parties announced the newly cemented agreement Thursday morning. Google and MySpace are keeping deal specifics under wraps.

The original deal, which went into effect in the fourth quarter of 2006, was for a guaranteed $900 million in ad revenue so long as MySpace met traffic minimums. That deal expired at the end of June this year and there was speculation that MySpace's fall from grace would prevent the two from signing a similar agreement. The deal did get done, but we'd be surprised if the terms were as favorable to MySpace this time around.

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