MySpace Launches Transmissions, Forgets To Complete It

 By 
Stan Schroeder
 on 
MySpace Launches Transmissions, Forgets To Complete It

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Please, go to www.myspace.com/transmissions and tell me if that site looks finished to you. All I see is a photo of James Blunt and a couple of his tracks for sale, and a lot of ugly knobs and switches which don't seem to be doing anything. Allen at CenterNetworks calls the site 50% complete, but I'd say he's doing MySpace a favor: the site looks like the first draft of an idea for a site, that might some day, in distant future, become a working, full-featured (but still ugly) website.

So, what's it all about, anyway? In marketingese MySpace Transmissions is "a music program that empowers top recording artists with a new platform to create and distribute exclusive video content available for viral distribution and audio tracks available for purchase in the U.S." This translates to the following: if you're already a rich artist selling hundreds of thousands of albums, MySpace will let you create some videos and sell your tracks on a customized page.

Seriously, how can I get into all the talk about a "new platform" and an "exciting opportunity" when the folks at MySpace obviously weren't able to do the basics: launch a functional site that looks decent? Additional artists should be announced in the following week; hopefully, they'll get a less hideous site.

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