This follows MySpace's launching of its extensive Music Videos archive and news that it's pursuing a partnership with Facebook in order to share its content within the rival social network. All of the above smacks of a strategy that's far less about social networking and far more about building a compelling clearinghouse for music and music video that's wrapped in a social layer -- and hooking up with partners to get that content much wider distribution around the web.
Whether the MySpace-MSN deal ends up being sealed or not, it seems like the best strategy the social network has come up with yet to try and revive its ailing traffic and make itself not only relevant but indispensable in an age that could certainly use a sort of MTV 2.0 for the internet generation.