No surprises here: "MySpace" has been proclaimed the top US search term of 2006 by Hitwise. The Hitwise stats went out earlier today and provide a much more believable list than Google's Zeitgeist of top gainers worldwide. It should be noted that Hitwise measures something slightly different: the search terms referring traffic to the websites they monitor. Plus, it's US-only and porn searches have been removed.
That said, the results aren't exactly revealing. Most seem to be navigational searches looking for the MySpace site - searches like MySpace, MySpace.com, www.myspace.com and "my space". eBay, Yahoo and Mapquest also make appearances. Since MySpace is consistently ranked as number one or number two on the web, it's hardly surprising that so many people are trying to navigate to it. I'm willing to bet that the vast majority of these searchers hit the top result- MySpace itself - and don't look elsewhere.
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