MySpace previously allowed users to watch some of this content – like Saturday Night Live and 24 – via a special page on the site, but now, users can simply watch whatever they want from their homepage or profile (where their friends can also watch and in turn add the app). Like Hulu, videos will include various forms of advertising like pre and post-roll commercials.
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While it’s not surprising that MySpace is moving to make better use of Hulu content – it is after all a joint venture between parent company News Corp and NBC Universal – it does represent a massive opportunity to expand Hulu’s distribution. MySpace is still the world’s second largest social networking site, reaching more than 100 million unique visitors per month.