Another good sign for MySpace-eBay and Bebo-eBay - a report being released on Tuesday from iProspect once again shows that web users make buying decisions based on information gleaned from social sites: 1 in 3 Internet users say they made purchase decisions based on information from social networks and sites.
One caveat: the definition of a social network in the study was a site that provides users with "comments, reviews, feedback, ratings, or their own dedicated pages" - broad enough to include Amazon.com. It's hardly a surprise that users make decisions about what to buy based on Amazon reviews, and in fact Amazon was by far the most influential of the sites listed, with 28% of Internet users questioned saying they'd made a purchase based on info from Amazon.