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Although MySpace is a distant #2 to YouTube in terms of online video, the webcam feature could have unique appeal to the site’s audience, which is still a haven for musicians and entertainers. Giving those users the ability to send quick video bulletins to their fans makes a lot of sense, and could perhaps improve MySpace’s marketshare, at least by a few decimal points.
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This seems to in part be the thinking behind the feature, says Jason Kirk, VP of MySpaceTV: “Whether you are a musician, videoblogger, budding actor or an everyday user just looking for a job and using this tool to post a video resume, MySpaceTV makes it easier than ever before to with ‘Direct Record and Upload’.”