Build Your Own MySpace...Using MySpace's Technology?

 By 
Pete Cashmore
 on 
Build Your Own MySpace...Using MySpace's Technology?
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No one around to verify this in the middle of night/early morning US time, but Marc Canter, who develops white label social networks through PeopleAggregator, says that MySpace is in talks to white label its technology - lending it to other companies to build their own MySpaces.

Based on the history of MySpace, I'd say that's unlikely. If true, however, it's almost laughable: MySpace's greatest asset is its huge userbase, and nobody envies its unreliable platform. It's also a bad strategy considering that Facebook has basically turned itself into a social operating system: unless MySpace were to use the same user data across all networks, it would be a waste of time to do this. So, this one sounds improbable at first pass - perhaps the root of the story is true and there are more layers to it, however. Feel free to ping me over the weekend if you happen to have any insights.

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