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MySpaceTV is officially going global, with a new deal with BBC. The deal is the first of its kind for MySpaceTV, and it solidifies the increasing value of MySpace's online video hub, which News Corp. is beginning to leverage for a variety of purposes; promotional, distributive and otherwise. See the channel here. Under the deal, current and archived video content from the BBC Worldwide programs will be made available on MySpaceTV. And unlike some of the other distribution partnerships we've seen come through MySpaceTV, the BBC's branded channel actually looks good. You'd almost forget it's MySpace.
So the question looming here is; what took so long? MySpaceTV has been around for some time, and the BBC hasn't been too shy about lending some of its content up for distribution across other video-sharing networks, including YouTube, and more recently Vuze. Even after launching, to the dismay of some, its own platform for watching BBC content online, the European network does recognize the benefits taking advantage of some existing distribution hubs out there, MySpace being one of them.