Does the name ShineReveille ring a bell? I suspect that for most it does not. Ah well, it is nonetheless making news today, following the announcement of its global partnership with the News Corp-owned social network MySpace. The deal between both parties will allow for “original content series” broadcast on the burgeoning website MySpaceTV to be distributed through channels established internationally by ShineReveille, including Financial details have not been disclosed.
Katz described his network’s role thusly: “MySpace provides the creative community with a launch pad to virally test and distribute content to the world's largest focus group. MySpaceTV has quickly become Hollywood's digital playground and our relationship with ShineReveille opens up the globe to MySpace's international content creators.”