Quick Pitch: Nadanu transforms the electronic giving into a simple, fun and accessible experience.
Genius Idea: Based on the ancient Sumero-Akkadian word for “giving”, Nadanu seeks to make the currently complex setup, management, deployment and usage of electronic giving and interaction with donors into a faster, better experience for users and charities alike. It helps organizations reach out to individuals who care in order to secure the funding they need.
For donors, the process is as simple as dropping virtual "coins" into a custom receptacle; the service eliminates the long, prohibitively complicated donation forms we're used to seeing. Donors can also create reminders to give and set recurring micro-giving schedules for themselves.
Nadanu’s Push-K platform lets donors to give to their charity at anytime through a fun interface. With Nadanu, donors enjoy a simpler giving process, and non-profits or charitable organizations can deliver content such as video, audio and text messaging through a single system.
Here are some examples of the user-facing apps for iPhone, Facebook and desktop:
For charitable organizations, Nadanu also offers full access to donor contact information, transaction history and usage patterns; and automated, branded email receipt system; and granular campaign tracking.
The company is also strongly focused on mobile and social distribution and interaction; just today, they a range of mobile apps for Apple and BlackBerry devices as well as some interesting Facebook integrations. Android OS support is expected this fall.
Getzy Fellig, the company's co-founder and CEO, said in a release “We want to change everything about the way people think, the way people give and the way organizations receive. The availability of our new mobile and Facebook apps blends the best parts of mobile giving ‘any time from anywhere’ with the fun, accessibility and enjoyment of social networking.”
What's your opinion: Could this no-speedbumps approach help raise more money for good causes online? Let us know your thoughts in the comments.
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