As our web presence expands, so does the advertising space. Agencies are using mobile and native advertising to catch consumers' attention on a variety of online platforms.
Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.
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Social and mobile marketing go hand-in-hand, since at least 17% of the time people spend on their mobile devices is on a social network. It's no wonder then that analysts predict mobile and social advertising will increase 64% and 47%, respectively.
Marketers are expected to spend nearly $47.6 billion on online ads alone in 2014, with $13.1 billion of that figure allocated for mobile ads.
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