Starting Thursday evening, fans can watch all the content available on nbc.com on their NBC iPad app. That includes "pretty much everything" on the network, though the standard is to offer the five most recently aired shows, says Vivi Zigler, president of NBC Universal Digital Entertainment.
Though other networks, notably ABC and CBS, have offered full shows on their iPad apps for more than a year, Zigler says NBC "wanted to understand the business model mechanism" of the iPad before it moved forward.
Before Thursday's upgrade, the app featured short clips from the network, but not full episodes. The new app also offers customization features that let you follow a show and have it automatically update in the app, rather than having to search for a new episode.