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We wrote back in May that NBC was building its own version of MySpace under the name "MyNBC", and the pieces are gradually coming together. NBC Entertainment president Ben Silverstein spoke more about that initiative today, saying that in September they will launch the site officially. However, many features are already live today:
"These new features, which will roll-out over the next few months, will enable users to create modular, customizable profiles rich with user-generated content; participate in an online community where fans can interact with NBC personalities and each other; gain access to exclusive content and live interactive events; create blogs, photo galleries, and video galleries; join groups to discuss their favorite shows; grab widgets for all of their social networking profiles and blogs and keep track of all the games they play and the contests they've entered."