NBC evidently isn’t putting all its Web video eggs in the Olympic basket this year. Weeks after the broadcaster gives audience hundreds upon hundreds upon even more hundreds of hours on coverage from Beijing, it will be teaming up with the National Football League in the US to “stream live broadcasts of Sunday night football games beginning in September, according to Meg James of the Los Angeles Times.
Given the recent emergence of details, about NBC’s recent efforts to expand greatly upon its Web video business, one might be of two minds. Its projected Internet broadcasts for the 16 days that the Summer Olympic Games is a substantial figure, no doubt. But it is making rather major exceptions where its traditional television coverage is concerned. The network has made known its intention to avoid simultaneous streams of events over the Web and they are broadcast through the company’s longer-standing channels. Fans hoping to catch any and all events from the convenience of their computers will thus be forced to bridge the TV-PC divide in not-so-convenient fashion at perhaps some very high-profile moments.
